LYDIA JAYNE



MURRAY














LYDIA J. MURRAY



INFRATHIN
2022–University Of The Arts London –London




Infrathin is an exhibition identity designed for the University of the Arts London, Camberwell's 'work-in-progress'. The exhibition's name reflects the translational journey from an initial idea to an outcome.

The name was inspired by Marcel Duchamp's word for the in-between.
We viewed the work-in-progress exhibition as the 'in-between' of the work being made to produce the outcome—the space between a gunshot and a bullet hole. The minor interval, a gap in between, is where the intervention occurs.

We created a brand identity that reflects the diversity of the three groups in BA Graphic Design Year 3, being the exhibition's core. The Identity captures a feeling of progress, exploration, and experimentation. Its visual elements are abstract and erratic, reflecting the theory of the unknown and the possibility of discovery.


︎︎︎  Creative & Art Direction
︎︎︎  Branding
︎︎︎  Exhibition Design
︎︎︎  Motion Design

︎︎︎  Design Team: Lydia Jayne Murray, Kat O’Sullivan,  Archie                         Anderson.
︎︎︎  Production: UAL