LYDIA JAYNE
MURRAY
Multi-motif is a multipurpose communication system for packaging. Designed to assist not only accessible but universal communication considering the wider audience—including the blind, partially sighted, those with disabilities, the ageing and sighted population.
The early stages of research, investigation and prototyping integrated collaboration with the visually impaired community. To gain insight and hear their personal stories and challenges as consumers in a visually saturated market. To implement solutions to their struggles, reinstalling independence, empowerment and Inclusion.
The amalgamation of assistive technologies and design, such as raised symbols, within the world of packaging makes it a more inclusive, accessible and enjoyable experience for ALL consumers. Multi-motif aims to educate the commercial industry on the opportunities within the world of packaging. The design model encourages engagement in the solution and an incentive to implement it in their business structure.
︎︎︎ Branding
︎︎︎ Packaging Design
︎︎︎ Community Collaboration
︎︎︎ Photography
︎︎︎ Design Team: Lydia Jayne Murray.
︎︎︎ Collaborative Participants: Kerry Firth, Dave Horwood, Connor Smith & Tanja Milojevic.
The early stages of research, investigation and prototyping integrated collaboration with the visually impaired community. To gain insight and hear their personal stories and challenges as consumers in a visually saturated market. To implement solutions to their struggles, reinstalling independence, empowerment and Inclusion.
The amalgamation of assistive technologies and design, such as raised symbols, within the world of packaging makes it a more inclusive, accessible and enjoyable experience for ALL consumers. Multi-motif aims to educate the commercial industry on the opportunities within the world of packaging. The design model encourages engagement in the solution and an incentive to implement it in their business structure.
︎︎︎ Branding
︎︎︎ Packaging Design
︎︎︎ Community Collaboration
︎︎︎ Photography
︎︎︎ Design Team: Lydia Jayne Murray.
︎︎︎ Collaborative Participants: Kerry Firth, Dave Horwood, Connor Smith & Tanja Milojevic.
